Defining a story worth telling
Campaign narratives
Brand positioning
Advertising concepts
Messaging platforms
Mastercard
Introducing all 30,000 Mastercard employees to CAI
Athletes rehearse. Musicians rehearse. Performers rehearse. So why do we expect to get important conversations right without practicing?
To introduce EZRA's AI coach, Cai, to 30,000 Mastercard employees, we built a campaign around a simple idea:
For conversations that matter, rehearse with Cai.
By making the connection between everyday conversations and the discipline of practice, the campaign positioned AI coaching as something approachable, practical, and immediately useful.
The result? 1,000 signups from a single email in the first 24 hours.
Heineken
A refreshing take on coaching
Few brands own a feeling quite like HEINEKEN owns that first refreshing sip.
The opportunity was to bring that same feeling to coaching. To make professional development feel less like another responsibility and more like a welcome moment to pause, reset, and gain a fresh perspective.
Ahh Coaching brought that familiar brand language into a new context, creating a campaign that felt unmistakably on-brand while giving employees a new reason to engage with coaching.
The campaign helped drive a 40% increase in signups in just one week.
EZRA x Talent Acceleration in Pharma
In an industry built on discovering potential, some of the most valuable talent may be hiding in plain sight.
A proprietary research report on talent development in the pharmaceutical industry revealed a compelling opportunity. Rather than trying to communicate every insight, the challenge was to find the one idea that could shift perspectives and give the campaign a meaningful point of view.
We found it in a question about potential. Who gets recognized? Who gets developed? And how much talent goes overlooked simply because organizations aren't looking in the right places?
That became the foundation for a campaign challenging pharma leaders to reconsider where potential exists and when to invest in it.
The research gave the story credibility. The creative gave it a point of view.
